It’s about “Did you see the...”.

At times when commercials are meant to sell a product or a service, we have sought to advise our clients in this industry to reposition themselves as firms coming out with advertisements people talk about. Gone are the days you would happen to watch an advertisement in tv. Our clients have created advertisements where people heard on the grapevine and then only hustle trying to catch it on the tv.

Our tasks are to help generate the proposal and formulate the pitching to their corporate clients on this concept that touches people’s lives. The sales are automatic.

It’s about PACKAGING.

It’s about the Packaging. Being a peaceful, politically stable, tropical country coupled with reasonable cost of living, Malaysia has seen year on year increase in tourist numbers. Our clients running travel agencies have benefited from this tremendously. However, there are tonnes of questions on any tourist minds: What is the best itinerary to optimise my travel expenditure? Where’s the best place to live? Which places of interest should I visit within my precious 4 nights in Malaysia? How about my logistics? By asking these strategic questions, we have managed to conduct a “needs analysis” enabling our clients to formulate a “packaged experience” to answer and accommodate to the basic fundamental demands of any tourist. As a result, services were packaged on an “end to end” theme enticing tourist to come back for more!

ROUTES TO SUCCESS.

From charter buses to school buses; from inter to intra city buses. We have assisted bus companies to obtain financing for bus purchases and securing permits from the Commercial Vehicle Licensing Board (CVLB). More importantly, we conducted viability studies on the best routes for our clients. Essentially, we emphasized that this factor provides the go/no-go to our clients avoiding mistakes before our clients start this rather huge investment.

In the end is WHAT REALLY MATTERS.

When the dotcom bubble bursts years ago, together with it goes the reputation and credibility of ICT companies. Our clients find it hard to stand out and be counted among the leftovers. What we simply did is applying the Blue Ocean’s Value Curve Analysis, we managed to identify key success areas to Eliminate, Reduce, Raise and Create (ERRC). As a result, our clients are able to re-structure their offerings, providing the right value add to suit their clients’ needs.

It’s about STAYING THE COURSE.

With all the terrorism; be it on earth or even in cyberspace, one must never assume any place is safe enough. Via our scenario panning exercise, our clients in this area are able to foresee the future. Imagine that. This identifies areas of focus for what it takes to stay ahead of the pack ⇒ they need to continuously innovate. The process is painstaking, involves huge R&D expenditure and long leads times. Assisting them to secure grants has enabled them to focus on the long term and thus reaping the benefits in years to come.

It’s about BEING ORGANISED.

Our clients have been superbly performing as contractors to virtually all the major telcos in the country. From 2G to 3G services, they are always on top of their game. As they grow, they tend to focus solely on operations as future contracts lie in their deliverables. What we discovered in an efficiency study we conducted was that top line numbers (although astounding) do not show a fair reward to the owners. Inefficiencies in their corporate structure and tax matters were ignored. As such, we sought to propose a corporate restructuring whilst undertaking a tax planning exercise. At the end of the day the owners can taste the fruits of their hard work and can now solely focus on delivering.

It’s about INCENTIVES.

The recent years has seen the Malaysian manufacturing industry undergoing tremendous pressure to compete with the likes of producers from China. When major cost components such as labour and raw material is not in our favour, the Government has came up with various stimulus packages to enable our manufacturers complete on the global arena. For companies in transition from infancy to growth, we at Reenfrozz are proud to assist our manufacturing clients to secure grants from Malaysian Industrial Development Authority (MIDA). For companies looking for expansion, we have assisted in securing the necessary financing from SME bank. Tax incentives via accelerated capital allowances were also obtained from the relevant authorities. All in all we are glad to be able to put our clients on a more level playing field with manufacturers from China.

It’s about ANTICIPATION.

It’s about anticipation. From organising concerts to exhibitions, our clients have undertaken many such projects. We have been a key partner in helping them secure these projects. Our role has been to assist our clients study their clients’ aspirations and objectives. Yes, it’s about bottom line for our clients, but it’s more than numbers that matter to their clients. Let us take organization of exhibitions as an example. How many visitors walk through that exhibition gate and what’s the take up rate of the booths? Qualitative results are also imperative for their clients; how they assess the overall exhibition and how the visitors feel about such exhibitions. Anticipating these questions; having the numerical and qualitative foresight was our roles in helping our clients secure these jobs. Our objectives study i.e. defining clear objectives will have all parties leaving the negotiation room with a smile.

It’s about DOING THE REVERSE.

As the global recession spills over to our country, our property market was not spared. Property overhangs has easily become a very popular topic for journalists. Nevertheless, as we have been advising our clients, even as the cake is shrinking, there is still a cake. Meaning they are still property buyers out there. As such, we have formulated a strategic marketing program for our clients; our main advice is that in the face of this cash flow crunch, despite slowing down on expenses, they’d have to do the reverse, invest heavily in marketing, but more focused on target clients. Let’s face it, Lance Armstrong didn’t win Tour de France on the straight road. Going up the French mountains, when times are tough, that’s when he paddled faster and that’s where he left the pack. In front, that’s where our clients are right now.

It’s about POSITIONING.

The conventional method of construction has culminated in thousands of redundant contractors in the Nation. From small timers to the A Class, contractors learned that they have to look at the private sector and not just rely on Government initiated jobs which are few and far between. However, the country has gone beyond this conventional method and in line with Government’s aim of using Industrialised Building System (IBS) as the way forward, we have consulted our clients on re-positioning themselves in this paradigm shift, stamping their footprints on this new value chain. Re-positioning strategies involves vertical integrations suited to the approach of IBS championed by the Construction Industry Development Board (CIDB).

It’s about LOCATION.

The boom of the hypermarkets has revolutionized grocery shopping in Malaysia. The property growth also gives birth to hundreds of new shopping malls. These have redefined shopping completely. Therefore, small retail shop owners have to adjust to this. As such, we conducted a strategic location study; decentralising investments, spreading out small kiosk retailers in different neighbourhoods. Ultimately, the retailers have a more personal approach and provide convenience for neighbourhoods.

It’s about VALUE CHAIN.

As cost of living increases, the population has seen an exponential growth in small time farming and investments in plantation. People are looking for the extra disposable income believed to be possible from investments in fast yielding crops; crops such as chilli and lemon grass to name a few. Even corporate professionals allocate a good percentage of their pay for these investments.

We have assisted farmers to identify suitable land, cheap labour, formulated investment plans and signing of supply agreements with potential buyers. In the end it pays to be at the top of a value chain you are in control of.

It’s about GROWTH.

Waste disposal is an up and coming industry. Our clients have registered year on year growth in revenue as a result of increasing demand from the industry.

As this business is increasing in popularity, we are continuously consulting our clients to differentiate, be unique and stand out among the other players in terms of quality in service.

It’s about the BUSINESS MODEL.

As more Malaysian’s begin a more healthy and health conscious lifestyle, consistently there is an increase in number of players in the supplements and generic drugs industry. Sadly, retail sales via pharmacists have now become a very competitive, expensive and painful modus operandi to apply in this business. Everyone wants a piece of the shelf!

Accordingly, to capture market share whilst not bleeding profusely in this red ocean, we have formulated alternative business models for our clients in this industry via fresh network marketing strategies. Results were very apparent on ROI and market share barometers.

It’s about ACCREDITATION.

Key to this business is getting recognition from the regulatory training bodies in Malaysia. We have assisted our clients with license application with the Ministry of Finance (MOF) ensuring eligibility to conduct training to the Government sector.

Guiding our clients to the next level, we assisted them to apply from Ministry of Human Resource the Human Resource Development Fund (HRDF) status. This will enable their target markets to get a matching grant for expenses incurred in subscribing to training services by our clients.

It’s about DATABASE.

Our clients in this industry pride themselves as major industry suppliers of foreign manpower. From restaurants, spas, construction industry to factories, these industries requires tonnes of manpower to accommodate to the ever growing Malaysian GDP as a one of the tiger economies in this region.

Leveraging on Reenfrozz’s database of diverse clients, we have provided our clients in the manpower supply industry a platform to jumpstart their business with prospects from various industries with huge manpower requirements.

We have provided matchmaking services and formulated Strategic Manpower Agency agreements benefiting supplier and customer, ensuring continuous supply of manpower hence avoiding disruption in operations.

It’s about CONTROL.

With the current economic crisis and outbreak of Influenza A, our clients in this industry are vulnerable to macro forces; forces of which are beyond our control. Apart from securing financing for our clients with resorts on the east and west coast of Malaysia, we have consulted them on what is within our control i.e. not being dependant on businesses from foreign tourists.

Coming up with a strategic domestic plan, we have enlightened the management on various revenue streams that can be secured via local demand. These revenue streams are more controllable. Strategic Alliances with corporate bodies, airlines and other hotels were established. Services have been repackaged for a more wholesome family experience. As a result, these resorts are able to sustain during these tough times and in fact flourish.

It’s about UNIQUENESS.

With the exponential growth in consulting outfits, it’s imperative that our clients position their business differently. “Do something in particular and be good at it” is the order of the day.

To be different and noticed, we have advised our clients in terms of branding, market positioning and client management.

It’s about TRUST.

Kindergartens business in Malaysia has been mushrooming in every new neighbourhood in line with the booming development in the property industry. In this industry, we have guided entrepreneurs on licensing matters, pre-requisite courses to attend as conducted by the Welfare Department, which kindie franchise to undertake, or even a new brand name altogether. Essentially, we emphasized that whatever the form is that’s just mere cosmetics and what matters most in substance is the ability for each parent to trust that their loved ones are in good hands. As such, we have recommended value enhancing ideas such as monthly newsletters, webcam services and continuous update of each child’s progress. Trust is built, rest is history.

It’s about SMOOTH RUNNING.

With the constant influx of foreigners to Malaysia as the Government relaxed the FDI policy, foreign investment has been on the rise. From Koreans to Iranians, the most favourite business venture for expatriates in Malaysia is the restaurant business.

We are proud to assist expatriates in setting up their businesses; from registration of business to securing business premise license from municipal councils; also applying business visa from immigrations to setting up of banking facilities. In the end, the restaurants experience smooth running of operations without any interruptions from regulatory and enforcement bodies.

It’s about CONVENIENCE.

With the rise in lifestyle and pace of life, Malaysians are becoming more demanding to suit their ever increasing disposable income. Convenience sells even at a higher price. With that in mind we have consulted our clients in terms of securing approvals from relevant authorities.

As a result of securing these key strategic locations, our clients with products from water dispensing, mobile prepaid cards to laundry services are able to provide utmost convenience to consumers, capturing a huge market share.

Where PASSION is just the start.

From humble beginnings of a 300 dollar camera, we have turned our client’s dreams to reality. Being passionate about this industry, we understand our client’s dreams and only the right tools can help bring his pictures to life. We guided our client to secure a start-up grant to enable him to have a proper studio. We also assisted our client to obtain the financing for him to obtain the equipment of his dream. Now, having monthly retainer contracts from one of Malaysia’ major landmarks, we are glad to be part of this dream turning into reality.

It’s about the FOLLOWING.

The Malaysian music industry has seen a rather huge transformation. At the point where copyrighted CDs and DVDs are easily accessible, we have managed to consult our clients on the creation of fresh revenue streams. When record sales plummeted due to the availability of online file sharing, we have to dig deep in assisting our ever talented clients. From Nasyid to Rap, these genres have very huge following and that is where we capitalized on. We have assisted our clients in signing up for performance, hosting of talent show, commercial-spokes person agreements and mixing up the genre’s to create revolution in the music industry. As such we are glad that talented artists can now sustain and continue in harnessing their creative minds.

It’s about BEING REAL.

At times when casting directors leverage on celebrities; where singers are deemed as good actors and vice versa where actors are perceived as singers; our clients sought to break away from the norm. Casting real actors with talent, they sought to produce drama, movies and commercials depicting the reality of lives. Of course this comes with challenges from investors and financiers. We are proud to assist our clients in investment proposals and working papers until they are able to acquire the necessary financing. It is our belief that they had an agenda and needs just a little professional help. Our assistance even goes up to clarification to the board which filters these productions. And we are glad to see that our up and coming clients are taking over the industry by storm.

It’s about PERSONAL TOUCH.

We are aware that schools are doing a noble job in educating our children, our future. However, the way schools are structured, a class can easily consist easily 25 students. If a class is meant for 45 minutes, each student practically gets less than 2 minutes of attention. This is the area of focus where we have guided our clients, to provide the personal touch. It’s how you are able to answer to each parent on their children’s progress. As such classes are structured towards a more conducive environment accommodating no more than 10 students per class. This is an example of a Gap Analaysis that we performed; focusing on what our clients are offering vs. what the end users are expecting. Ultimately, our clients brand has become a household name. Because they are playing the game smarter than their competitors; because they realized it’s not a volume game; because parents are willing to pay for personal attention.